Direct mail is a vital part of a multi-channel direct marketing programme. Direct Mail combines the use of transactional and personal data in the creation and distribution or bulk postage of advertising or marketing material. Traditionally items are wrapped using either polywrap or 100% compostable potato starch wrap/biowrap. They can be enclosed in an envelope or can be a personalised postcard. Currently there has been a move towards naked or unwrapped mailings which are printed on directly.