Direct mail is a vital part of a multi-channel direct marketing programme. Direct Mail combines the use of transactional and personal data in the creation and distribution or bulk postage of advertising or marketing material. Traditionally items are wrapped using either polywrap or 100% compostable potato starch wrap/biowrap. They can be enclosed in an envelope or can be a personalised postcard. Currently there has been a move towards naked or unwrapped mailings which are printed on directly.
In the ever-evolving landscape of business, where every penny counts, the next financial year calls for a meticulous examination of costs and an optimization of strategies to ensure not just [...]
As the new year unfolds, businesses have a golden opportunity to capitalise on the vibrant energy that comes with January. It’s a month filled with possibilities, as brands look to clear [...]
Want to give your next direct mail campaign an edge? It’s important that any marketing campaign is relevant to grab the attention of your audience – whether it’s a tailored email campaign, [...]
Mail order marketing has been a staple for many businesses for decades – but what is mail order, and why should you implement it into your next marketing campaign? At ADM, we have been providing [...]
Direct mail advertising can be truly game changing for your marketing strategy and your business as a whole as it offers unique advantages that digital marketing efforts cannot provide, and has [...]
For those looking to reap the benefits of reduced postage costs on their direct mail campaigns whilst simultaneously boosting their sustainability credentials, you should look no further than [...]