As the new year unfolds, businesses have a golden opportunity to capitalise on the vibrant energy that comes with January. It’s a month filled with possibilities, as brands look to clear out festive stock, and consumers, armed with post-holiday funds, are in a ‘new year, new me’ state of mind. For direct mail distributors like ADM, this presents a unique chance to engage customers, drive sales, and set the tone for a successful year ahead. Want to capitalise on January promotions for 2024? Here are our top tips for creating a successful start to the new year!
Shout About It
To kick off the year with a bang, leverage your January promotions to their fullest potential. If you’ve got enticing offers or jaw-dropping discounts, don’t keep them a secret. Incorporate these highlights into your direct mail campaigns to attract and captivate your audience. Including exclusive promo codes adds an extra layer of allure, creating a sense of urgency and exclusivity that customers won’t find elsewhere. If done effectively, this will boost your response rate and create more meaningful interactions between your brand or business and your customers.
Target Audiences
Understanding your audience is key to a successful January promotion strategy, or indeed any seasonal marketing campaign. Are you nurturing existing relationships with your loyal customer base, or are you on the lookout for new customers to welcome into the fold? Whatever route you choose for your January marketing campaign, make sure to tailor your messaging accordingly: consider offering special discounts to loyal customers as a token of appreciation, while enticing new customers with attractive welcome promo codes.
New Year, No Waste
If you’re considering your new year’s promotions, it is important to keep sustainability at the forefront of your mind. Not only can minimising waste across your direct mail campaigns increase your eco-friendly credentials, but it can help you save money by reducing the number of unread, unnecessary mailouts you print and distribute.
Start the year on an efficient note by conducting regular audits of your direct mail campaigns. Identify and remove unresponsive segments of your audience to minimise wastage. Verify and update customer addresses to ensure your marketing efforts reach the right doorstep. It is also important to carry out a new year audit to guarantee that every piece of direct mail you send is a potential opportunity waiting to be seized.
Cross-Channel Marketing
When it comes to creating an effective marketing campaign, consistency is key. A compelling direct mail campaign should seamlessly align with your online and in-store promotions to make sure that customers experience the same irresistible offers whether they engage with your brand through direct mail, your website, or in person. This is a fantastic way to ensure your January promotions are effectively marketed via cross-channel marketing, as this uniformity reinforces your message and strengthens your brand presence, setting you on the right track for the new year.
To optimise your cross-channel marketing strategy and marry your direct mail campaign with your digital one, why not try implementing a QR code on your direct mail to connect your readers to your website? Alternatively, follow up your direct mail with an email a few weeks later to ensure your recipients have multiple interactions with your brand.
Choosing A Direct Mail Provider
The new year is an opportune time to evaluate the effectiveness of your current direct mail marketing approach. If your strategies aren’t yielding the desired results, it may be time for a change and to consider a new approach, or perhaps a new direct mail provider.
If you’re looking to upgrade your direct mail provider, or perhaps wish to add direct mail marketing to your broader campaign strategy for 2024, look no further than ADM. Whether you’re looking to sustainably pack your next direct mail brochure, looking to personalise your next mailout for maximum impact, or simply want advice on how to save money on your January promotions, make sure to get in touch with the ADM team.
