Direct Mail Technology
Direct mail is one of the cornerstones of marketing, and has been for decades – but our direct mail technology brings this tried and trusted marketing method firmly into the 21st Century.
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The ADM Difference
Multi-Channel Integration
Direct mail transforms your everyday campaign into a modern multi-channel strategy. Renowned brands and organisations like Harod Horticulture, David Austin Roses and Bravissimo have harnessed the synergy between direct mail and digital marketing strategies for an even better campaign performance.
Advanced Wrapping Technology
Elevate your direct mail distribution with advanced, sustainable wrapping options, including bio-wrap, paper and personalised inserts. Our camera matching technology guarantees a speedy and precise mailout that is infinitely customisable.
Personalisation
Enable intricate personalisation options like QR codes, small runs, and bio-wrapping options.
Data-driven insights
A successful direct mail campaign relies on precise data insights. Through data analytics and integrating information, we reduce wastage on your campaigns with accuracy and ease.
The Place of Technology in Direct Mail
Traditionally direct mail was a powerful stand-alone marketing channel for many brands, especially before the dawn of other marketing channels such as PPC, social media marketing and digital content marketing. Although initially feared by many, technological innovation within the wider industry has seen direct emerge even stronger as part of fully integrated multi-channel marketing campaigns. Many brands – many of whom we work with, such as Peter Christian, Bravissimo, and Kettlewell Colours – all fuse the benefits of modern marketing techniques and direct mail technology to create a comprehensive marketing campaign.
Wrapping Technology
Whether you’re sending brochures or catalogues, leaflets or letters – you’ll be met with a variety of wrapping options when it comes to distributing your direct mail. We offer classic bio-wrap and paper wrap options, as well as hand-enclosing options, envelope enclosing, and basic naked mailings. Our bespoke paper wrapping machines from Mailroom Machines Limited are able to wrap thousands of orders every day. With unique camera matching abilities, our direct mail wrapping technology is both reliable and speedy, getting your campaigns out to your recipients with speed and accuracy.
Printing Technology
Our direct mail technology doesn’t stop with our advanced wrapping machines – we’re proud to have state-of-the-art printing technology on-site to take your direct mail campaigns to the next level. A need for quality, clarity and speed drives our printing capability. For example, print quality on personalised items must match the printed item, and Mailsort QR codes must be machine readable even through bio-wrap.
We carry out high-quality small runs and personalisations to your direct mail. Our Kirk-Rudy Ultrajet Variable Data Inkjet System can personalise your mailouts with speed and precision, ensuring that your direct mail campaign has better turnaround and fewer errors, especially when it comes to printing addresses and other forms of personalisation. This is particularly beneficial if you wish to print personalised vouchers, discount codes or account balances inside your direct mail.
Camera Matching Capabilities
Camera matching has become vital when it comes to creating precise, personalised direct mail campaigns. Our camera matching technology enables the printing of personalised content, such as discount codes, right onto the outside of the mailing pack. This technology also allows us to enclose multiple personalised items into a single packet or envelope. Our camera matching technology is so advanced that if it suspects an error has been made in the production of your direct mail, the production line will stop completely until the error is amended.
So, if you’re looking for a direct mail business that goes above and beyond to create customised, personalised mailouts, look no further than ADM.
Sustainable Mail Technology
At ADM, we continually invest in the latest technology to ensure our output is as sustainable as possible. Our aim is to get things right first time with the correct data to minimise waste. We are constantly looking for technologies that will provide our clients with greater direct mail customisation options and speedier turnaround, all while keeping our impact on the environment as small as possible.
For us, the keys to sustainable mailing are high-quality data and premium eco-friendly wrapping options. Our data targeting processes are designed to ensure that each and every one of your mailouts is sent to a viable recipient that is likely to order from you, donate to your cause, or explore your brand. Regarding sustainable wrapping solutions, we have various options – from potato starch bio-wrap to paper wrapping; we have a solution for any direct mail campaign. We are proud to offer a premium bio-wrap that is less opaque than a typical wrap, meaning that barcodes can be scanned through the material, making this Mailmark compliant. It’s no wonder we are the biggest user of BioMail in the UK!
Data Analytics Technology
Data sits at the heart of successful direct mail campaigns. That’s why we work hard to ensure that our data is accurate by consulting the Bereavement Register, National Change of Address File and Gone Away records. After all, better data insights make for better campaigns, so we only send direct mail to those who are likely to respond.
Data sorting is also a great way to access Royal Mail discounts regarding Business Mail. By sorting mail and ensuring that DPS, addresses and postcodes are all accurate, your Royal Mail postage fees can be significantly reduced. All data is mail-sorted and addresses the software sees as ‘un-sortable’ are corrected if possible. If not, they are removed and supplied upon request. Furthermore, Our technology ensures that all address lines are de-duped and parsed and that all data is properly cased for absolute accuracy and compliance. If needed, we can also create a salutation, carry out obscenity checks, remove continuous characters and double spaces, and remove blank or incomplete records to ensure your data is as accurate if possible.
