Experts In Print And Its Place In The Direct Mail Lifecycle

Our friendly team of direct mail experts work with print trade suppliers every day, which provides us with unrivalled access to cost-effective rates and print slots that are otherwise unavailable. We use our unparalleled knowledge of the direct mail industry and printing services to guide our clients through the complex range of direct mail print options, making sure you get the high quality finish you want at the best possible price.

Print literally has unlimited combinations from the size of your materials to the GSM, stapling, folds weight and many, many options besides. With many print providers lacking the visibility into the postage aspect of direct mail distribution, simple considerations at the print stage can lead to big savings in postage costs. This is why ADM connect the dots between print and send for a better direct mail performance.  If you’re already in the early stages of print, here’s a quick list of areas to consider in your print before you print and send your direct mail:

• Address carrier
• Mailing piece
• Outer wrap or envelope.

Other things to consider:

• Is it simplex or duplex?
• Is it standard size or bespoke?
• Black and white or full colour?
• Folded, sealed or tabbed?
• Finished size vs. the pack size
• The quality and weight of the paper.

All of the above can have a big impact on both your print and postage costs in the long term. To find out more about how our printing services can save you time and money, talk to the friendly ADM team!

Printing Services That Get It Right, First Time

By working closely with our clients and printing companies, we ensure that you get your direct mail printed perfectly – first time.

Wrongly measuring the dimensions of your print or selecting paper with a slightly heavier GSM can throw your entire campaign off course. With the difference between a letter and a large letter being 50p, and most direct mail campaigns consisting of thousands of mailouts, you could be losing thousands of pounds with just one simple mistake. At ADM, we liaise with our print trade suppliers closely to ensure that you avoid these costly errors and get the very best value for money.

With You From Print To Post

Whether you’re producing your first direct mail campaign or your fiftieth, most – if not all – businesses will benefit from having their whole mailing operation work from under one roof. Rather than chasing different printing suppliers, deadlines, distributors and other personnel involved in the direct mail campaign process, ADM’s end to end print buying, personalisation services and postage provide you with one core point of contact to deal with all of your queries.

As well as creating an optimised end-to-end process, your designated account manager will always be on hand to solve any problems, answer any questions, and liaise with printing suppliers to ensure that you end up with the best possible final product before you print and send.

ADM’s scale, size and volume of direct mail often means that we can secure significant print buying savings whilst also making it clearer and easier to manage your campaign. We test and audit print suppliers regularly and share longstanding and stable relationships with best-value UK printing companies. We’re proud to provide a clear line of communication between printer and distributor which helps lead to a successful, timely direct mail campaign from print to send.

Print and Send With Ease With ADM

At ADM, we get your direct mail campaign right first time. By managing every aspect of the direct mail lifecycle and deploying our industry expertise at every stage, ADM are able to mitigate disaster before it happens. We conduct advanced quality checks to ensure that you release a direct mail campaign you can be truly proud of.

Every piece of print that is distributed from the ADM warehouse is held to the highest standards, and treat your direct mail campaign with the care it deserves by treating your campaigns as one of our very own. This ensures better cost savings, enhanced efficiency, and produces more impactful results for your business.