Is Your Business Ready For Black Friday?

Prepare for your best Black Friday yet

Black Friday is *the* shopping event of the year, with consumers across the globe flocking to stores, apps and websites to obtain significantly discounted items. In fact, consumers are so eager to grab the best Black Friday deals that they start their planning weeks and months in advance. With 30% of all sales happening between Black Friday and Christmas, it’s safe to say that consumers are primed and ready for Black Friday spending.

Direct Mail creates key opportunities to not just land your brand ahead of Black Friday but ensure that past, present and potential consumers are connected to your promotions at the absolutely optimal time. ADM help brands across the UK to Plan, Print and Post large scale direct mail campaigns, from promotions and catalogues to discounts and personalised vouchers all perfectly timed to help you maximise Black Friday, Cyber Monday and of course, Christmas revenues. 

Why Advertise With Direct Mail For Black Friday

Direct mail continues to create significant return on investment as a key form of marketing, mainly because it truly stands out. After all, consumers receive hundreds or thousands of emails every day and see targeted adverts almost every time they open their desktop, phone or tablet – but how many physical pieces of mail do they receive in comparison? In all likelihood, they receive far fewer pieces of direct mail, making this form of advertising far more interesting, unique and persuasive.

This isn’t to mention the huge benefits of multi-channel marketing in boosting campaigns. Targeting prospective Black Friday shoppers via email, social media, and direct mail campaigns has boosted campaign response by as much as 40%. With consumers willing to spend more money during Black Friday and Christmas than at any other time of year, this is a great opportunity to explore the benefits of multi-channel marketing.

There is also something particularly memorable about receiving a physical brochure, postcard or letter, especially if it comes with an exclusive, or even better, personalised direct mail voucher or discount code. This is the perfect way to incentivise your customer by offering additional Black Friday discounts to spend in-store or online. Additionally, direct mail stays within the home for approximately four weeks, encouraging your recipients to view your campaign material repeatedly and keeping your brand at the forefront of their minds in the run-up to Black Friday.

Aligning Direct Mail with your audiences

If you are a retailer or business with exclusive Black Friday offers, now is the time to plan your direct mail and marketing campaigns. After all, if your customers are already planning their Black Friday shopping lists, you should be planning your marketing strategy to ensure your business is on their radar for the biggest shopping event of the year. 

Fifteen per cent of those on the open web were online for Black Friday last year, which is a testament to the enormous impact the event has on business across the globe. Despite recession fears and the cost of living crisis, there remains abundant traffic both in-store and online on Black Friday. Consumers deem this the best time to stock up on necessities, purchase Christmas gifts, and treat themselves to expensive items that are temporarily listed at a reduced price. 

Businesses across the UK including This Works, Willow and a host of others partner with ADM to promote their Black Friday Direct Mail with great success. With access to exclusive discounts with our printing partners, unrivalled knowledge on how to save on postage costs, and a roster of existing clients who have enjoyed huge direct mail success with us, ADM is your perfect partner for Black Friday.

Make the most of Black Friday Direct Mail

With decades of experience in direct mail, we’ve seen first-hand the success that the right postcard, brochure, promotion or personalised discount can have on the success of Black Friday and Cyber Monday campaigns. We’ve overseen the production and distribution of many Black Friday campaigns, so we know what makes for a successful marketing mailout. By focusing on data optimisation we ensure that your mail reaches the customers most likely to purchase from your business. This means eliminating wasted mailouts and boosting your engagement rate, which means better value for money and improved ROI.

Our team of direct mail experts have the knowledge and experience to create a campaign with maximum impact while taking advantage of the abundance of postage incentives that could apply to your mailout. Moreover, with a range of environmentally-friendly postage and packaging options and unique wrapping options, you can bring your vision to life with ADM.