Bulk Mailing
If you’re looking to send high volumes of direct mail, you can benefit from ADM’s bespoke bulk mail service. We’re here to ensure that your next bulk mail campaign is as cost-effective as possible, all whilst ensuring that you obtain the response rate you need. Whether you’re sending out a donation request to your many charity supporters, a basic leaflet promoting your latest product launch, or your monthly newsletter to your loyal following – if you’re distributing it in bulk, ADM can help.
Bulk Mailing at a glance
Bulk Mail offers a host of benefits but it can be complicated, expensive, and it can be hard to know if you’re actually getting the right deal. Are your mailing sets up for maximum impact? Are you paying too much for bulk mail? Getting the best postage?
With literally hundreds of years combined bulk mailing experience there’s no scenario that we’ve not seen and no pathway to better costing that we’ve not been able to navigate – we’re here to help you get the right service for your mailing at the right price.
Save Money
Purchase and distribute in bulk for cost effective printing, packing, and distribution. Get volume-related discounts on postage and printing.
Multi-Channel Benefits
Combine direct mail with other marketing channels for a powerful campaign. Unlike digital materials easily overlooked, bulk mailing provides tangible, lasting impact.
Greater Engagement
Increase engagement by casting a wider net with direct and bulk mail, supported by expert data analysis from ADM.
What is Bulk Mailing?
Bulk mailing refers to a form of direct mail that is sent in high volumes for low cost. This can constitute postcards, brochures, letters, leaflets, flyers, magazines or pretty much any printed material you want to send to your audiences. Whether you’re keeping your membership base up to date, promoting a new product, or starting a fresh campaign– bulk mailing is the option for you.
Bulk direct mail is a fantastic option for those who schedule regular large-scale mailouts. This could include regular newsletters, subscription services, and generic leaflets with your latest offers. In short – if you’re sending lots of the same mail, bulk mailing services are worth exploring, and ADM is here to help.
Is Bulk Mailing Affordable?
Bulk mailing is certainly more affordable per mailout when compared to typical direct mail campaigns, and ADM offers exceptional cost-saving benefits to all of our UK bulk mailing clients.
As with many industries, buying or sending in bulk brings the cost per item down significantly at every stage. Print buying results in a reduced cost per item when purchased in large quantities, and bulk mail postage is far more cost-effective when compared to smaller campaigns. Royal Mail and associated Down Stream Access providers also offer a variety of incentives which reap impressive rewards when you send direct mail in bulk. From saving 30% on your bulk business mail, to obtaining 15% in credits for advertising mail – the possibilities for huge savings are far more bountiful when you send in bulk.
Your trusted bulk mailing partners
At ADM, our team of direct mail experts are able to advise you every step of the way to ensure that you always pay the best price for your bulk mail in the UK.
From keeping you in the loop when it comes to the latest Royal Mail bulk postage incentives, advising you on the most effective direct mail strategy, validating existing and new databases and keeping your bulk mail postage costs to an absolute minimum without impacting your campaign’s efficacy..
How do ADM Create Bulk Mail Success?
Explore the key steps to bulk mailing success with ADM.
We locate the best incentives for you
We have a great relationship with Royal Mail and are always in-the-loop when it comes to new discounts and incentives. We pass these savings on to our clients to ensure the most competitive bulk mailing postage rates possible. After all, mailing is what we do: in addition to our existing proven capacity, we are always on the hunt for the most cost effective ways to send our client’s mail working with DSA’s and consulting on bulk mail at all levels.
We negotiate for you
As a large-scale, experienced mailing house, we have negotiating power with downstream access providers. DSA’s offer an alternative service to Royal Mail when it comes to sorting and moving post – a popular example of a DSA is The Delivery Group. With existing relationships with many DSA’s, we are able to look beyond the offerings of Royal Mail bulk postage and weigh up which option suits your next direct mail campaign best.
We pre-sort your mail for you
The ADM team are able to pre-sort your data when you choose to mail in large quantities with us. This allows you to access the most competitive sorted-mail rates. Better yet, you don’t have to pay for Royal Mail’s sorting services as our software gives Royal Mail all of your recipient’s details in sort order.
Advantages of a Bulk Mailing Campaign
Bulk mailing services can be truly transformative by sending high volumes of mail to reach a larger audience. Here’s why:
Save Money With Bulk Postage Rates
Bulk mailing is a great way to save money on your large-scale campaigns. As with any industry, purchasing and distributing in bulk is more cost effective – this is because printing, packing and distributing the same type of mailout is far easier and quicker than doing the same for multiple smaller mailouts.
Volume-related discounts for sending bulk mailings do not just apply to postage – you can benefit from lower printing prices too. You only need to pay for one design and only need to work with one printer, which streamlines the process too.
This isn’t to mention the range of Royal Mail bulk postage incentives that are on offer. There’s a bulk mail incentive for everyone – if you’re a first-time direct mailer, you can benefit from 20% postage credits on your first 1 million items with the First Time User Incentive. For seasoned mailers sending Advertising Mail, you can save 20% when you send incremental mail. For Business Mail, users can save 30% by testing out new bulk mailing innovations on an existing mail campaign. There are plenty of incentives to choose from, and ADM is on hand to help you find the best one.
Multi-Channel Benefits
If you’re hoping to create a comprehensive marketing campaign, bulk mailing is definitely worth integrating. After all, your email, social and PPC campaigns only do so much – they can be easily scrolled past, deleted or lost in the swathes of other digital marketing materials. With bulk mailing, your audience receives a tangible piece of material that stays within their household for around four weeks. This makes for a marketing campaign that’s hard to ignore.
Multi-Channel Benefits
If you’re hoping to create a comprehensive marketing campaign, bulk mailing is definitely worth integrating. After all, your email, social and PPC campaigns only do so much – they can be easily scrolled past, deleted or lost in the swathes of other digital marketing materials. With bulk mailing, your audience receives a tangible piece of material that stays within their household for around four weeks. This makes for a marketing campaign that’s hard to ignore.
Marketing Campaigns with Multi-Channel Benefits
If you’re hoping to create a comprehensive marketing campaign, bulk mailing is definitely worth integrating. After all, your PPC, social media and email campaign strategies only do so much – they can be easily scrolled past, deleted or lost in the swathes of other digital marketing materials. With bulk mailing, your audience receives a tangible piece of material that stays within their household for around four weeks. This makes for a marketing campaign that’s hard to ignore.
Bulk Mailing for Greater Engagement
The wider you cast your net, the more potential reward you can reap. More mailouts mean more chances of engagement. However, a large mailout isn’t just the only factor in creating an engagement direct mail campaign – you need to spend time considering data, targeting repeat customers and ensuring that you get your campaign right the first time. So, whilst it’s important that you understand the ins and outs of bulk mailings, it is even more vital that you choose a direct mail fulfilment partner that can transform your campaign from ‘good’ to ‘excellent’.
Give Your Bulk Mail A Boost With ADM
With years of experience in helping bring bulk mail campaigns to life, the ADM team is equipped with the knowledge and expertise needed to take your mailouts to the next level. For more information on how we can transform your direct mail output, fill out the form and talk to a member of our team.
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