Cutting Direct Mail Postage Costs

We don’t just consider postage costs when your mailer is printed and ready to go – we plan it at the earliest stages of your project to make sure there are no surprises later on. Knowing which of the hundreds of available options to use is second nature to us, so we make sure every penny you designate towards postal services is spent wisely.

We work with you from the early design stage to ensure your mailing meets Royal Mail’s formatting guidelines and keep up with the constant changes at Royal Mail to make sure we can offer the best possible service and prices.

Delivery, delivered

Postage costs are usually the biggest expense in direct mail. At ADM, we help you reduce your postage costs as much as possible, helping you to improve your budgets, enhance performance and cost per mailing, and stretch your budget further – all without reducing your service levels.

Slice postage costs, boost profit

By saving money on postage costs you can reach a wider audience, allowing you to use valuable marketing funds elsewhere to make your direct mail marketing campaign an even greater success.

With ADM’s expert postage reduction tools, you may be able to increase the number of mail outs you schedule per year, send your direct mail to more prospective customers, or invest in personalisation features for your next campaign.

Whatever you do with the funds you’ve saved on your postage costs, ADM will be able to advise you on how to boost the effectiveness of your next direct mail campaign without breaking the bank.

Streamline timelines with downstream access

Because we’re completely independent, we look at all the options to find a mailing solution that saves you time and money. We are experts in full range of products and services offered by Royal Mail – if you’re wondering whether you could save money with Royal Mail business pricing and Royal Mail bulk postage, ADM have the knowledge to help. We negotiate co-operative rates with downstream access providers to make sure you’ve got all the facts you need to make informed decisions on the postage options that work for your business.

Secure better Royal Mail postage rates

There are literally hundreds of ways to send Direct Mail, from Advertising Mail, Partially Address Mail, Door to Door, Business Mail, Subscription Mail and Publishing Mail.

With changes having come into force around Mailmark in January 2023, and complex specifications about size, weight, barcoding and QR coding, Royal Mail are presenting new and innovative options to enable automated processing of mail more efficiently through their system.

Under the new changes, mailings which do not comply with these guidelines may be subject to a surcharge or may not qualify for specific products. At ADM we’ll help you to understand and assess your best, most cost effective mailing options and secure the very best Royal Mail bulk postage.

Talk to us today to understand how you can avoid surcharges and help you bring down your Royal Mail postage price for your next direct mail campaign.