Ace your Christmas Direct Mail Campaigns with ADM

Reserve your Christmas Mailing Slot

Why use Direct Mail for Christmas?

Christmas is the season for shopping, with Brits spending an average of £430 on gifts to celebrate the festive season. There really is no better time to grab the attention of both new and existing customers with a stand-out marketing campaign. However, many marketing teams worry that their digital marketing campaigns are starting to fall flat – emails get lost among spam, every brand is pursuing social media campaigns, and attention-grabbing television advertising slots is becoming less effective in this era of streaming. However, there is a solution to your festive marketing woes: direct mail.

Direct mail offers something that other types of marketing campaigns can’t: a tangible piece of marketing in an increasingly digital world. A physical mailout stays in the recipient’s house for approximately four weeks, so if you send your direct mail within the right window, you can optimise the number of times your customers view your advertising in the run-up to Christmas. This repeat advertising keeps your brand in the forefront of the consumer’s mind at the most crucial time of the year for shopping.

Showcase your offers this festive season

With the average Brit spending £430 on festive gifts and the current cost of living crisis restricting our budgets, vouchers, offers and discount codes can be especially helpful over Christmas. They offer an excellent opportunity to try new brands at a fraction of the cost or stock up on trusted favourite products you know and love. In fact, research suggests that 39% of customers purchased from a brand solely because they had a voucher or offer code. 

At ADM, we have advanced technology on-site to help bring your direct mail campaign to life. We can print your customer’s account numbers on vouchers, personalise their coupons and print their account or points balance on their mail thanks to our Kirk-Rudy Ultrajet Variable Data Inkjet System. So, when it comes to acing this year’s Christmas campaign, make sure to incentivise your customers to purchase with an exclusive, time-limited deal they can’t refuse.

The Gift of Giving

Christmas isn’t always about giving physical gift items, and direct mail isn’t just for businesses looking to sell goods and services. In fact, direct mail is one of the best ways to raise money for your cause, as donors are three times more likely to make an online donation following a physical mailout when compared to an email notification. As Christmas is the season of giving, it is the ideal time of year for these organisations to raise much-needed funds for the year ahead. 

Here at ADM, we distribute direct mail for a range of charities and non-profit organisations, many of whom rely on the kindness of donors to continue their work. From the Bible Society to Columban Fathers, Unison and the Women’s Institute, we have been helping organisations across the country produce direct mail campaigns that truly have an impact.

Personalisation for peak performance

It is always a good idea to demonstrate your appreciation to your customers for being such loyal shoppers throughout the year, and to remind them why they fell in love with your brand in the first place. That’s why many brands and businesses deliver small, personalised tokens of appreciation to their customers as the festive season draws near. Studies show that the physical nature of direct mail creates a higher emotional response than other forms of marketing. Customers truly appreciate the tangible nature of direct mail, making a small parcel or letter feel like an early Christmas present – not to mention that offers and gifts delivered straight to your door are not likely to get swallowed up in a horde of pesky spam emails.

At ADM, we use our advanced data analytics software to help you pinpoint the customers and contacts most receptive to your marketing this year and who could benefit from a personalised direct mailout this festive season. Whether it’s a small touch such as writing a letter of thanks for their support for your business or charity, a special discount on their next purchase, or a small gift –  ‘tis the season of giving, and tokens such as these go a long way to build upon established client relationships.