Direct Mail Fulfilment
Whether your campaign consists of high-end niche mailings or high volume, multi-cell, complex projects – ADM are here to help you with our direct mail fulfilment services.
Over the years, we have sent out almost everything you can imagine – from 100,000 catalogues to 2.7 million magazines. One time, we even mailed an extraordinarily large batch of cricket balls (yes, really!). So, no matter what your mailer may be, you can guarantee that ADM’s direct mail fulfilment services have the ability to handle your campaign with the care and dexterity it deserves.
Planning for performance
Preparing your mailer for postage is an art in its own right – an art that begins in planning. From size and weight to personalising content for each cell and ensuring your mailings conform to Royal Mail guidelines, we use our experience to guide you through every step of the direct mail fulfilment process. Our team of direct mail experts provide all of the information you need to ensure maximum effectiveness from your campaign: from helping you dramatically slice postage prices and cleaning and optimising your data to helping you choose the optimal wrap; we’re here to help you reduce costs and boost efficacy.
Each of our clients has a dedicated account manager to help guide them every step of the way, applying their unrivalled knowledge and expertise to every campaign. Whether this is your first venture into direct mail fulfilment, or you’re a seasoned mailout afficionado, ADM can add value to any budding direct mail campaign.
Equipped to deliver
Whatever your mailer, you can be sure it will arrive safely, in the right place, first time. We act with the greatest precision to ensure that every single mailout is finished to the highest quality and is distributed in good time to ensure it reaches your customers when they expect it. For clients looking for a direct mail fulfilment service with great personalisation capabilities, ADM can also help you deliver customisable mailouts. Having worked with up to 100 variables to help increase personalisation, you can be sure that ADM can help you achieve the response rate you’re looking for.
We have strong relationships with industry leading printing companies which means we can leverage our partner network of trusted print specialists based on hands-on experience. With a streamlined line of communication between the ADM team and our recommended print houses, you can be sure that there will be no delay or hold-up in producing the perfect mailout.
Alongside hand-finishing, we have high-capacity enclosing and addressing lines, as well as advanced high-speed camera matching. This makes ADM’s facilities both speedy and accurate, allowing you to deliver high-quality mailouts as quickly as possible. Plus, if you have a tight deadline, it’s good to know that ADM keep extra space in our schedules to fulfil last-minute campaigns at a moment’s notice. This means that no matter how strict your deadlines may be, we’ll work with you to make sure your direct mail recipients receive the mailout they expect, at the time they expect, and in the best possible condition.
Direct Mail by Sector
Direct mail is a fantastic marketing method for a range of business sectors. At ADM, we are proud to have clients across the retail, membership, charity and B2B sectors, all of whom have found astounding success through their direct mail campaigns.
Jump to section…
Direct Mail Fulfilment For Retail
Retail businesses embark on direct mail campaigns to produce highly targeted mailouts, connecting businesses with customers in a more tangible way than simply shooting them a generic email. By carefully examining customer segments and purchase likelihood, retail companies can use direct mail to earn long-standing, loyal clients. Whether you’re looking to send a large brochure full of your new-season products, or a personalised voucher to spend in-store or online, ADM’s direct mail fulfilment for retail businesses is here to help you reach your campaign goals.
One of our long-standing clients have seen their results soar as a result of using ADM’s direct mail fulfilment services. Over the years, we have collaborated with their team to test and trial different formats, styles and sizes – creating the most cost-effective yet engaging direct mail format. At ADM, we don’t just fulfil your direct mail campaigns: we actively seek out ways to improve the efficacy, cost and impact of your direct mail.
Direct Mail Fulfilment For Memberships
When it comes to producing direct mail materials to be sent out as part of a larger membership package, or as part of regular communications – we understand that your members expect a service that is reliable, punctual, and delivers value for money. Any slip-up in production, printing error, or delay reflects poorly on your organisation, so it’s important to keep your members happy by providing a flawless service they can rely on.
ADM proudly provide direct mail fulfilment services for many membership organisations
Direct Mail Fulfilment For B2B
Direct mail can be a fantastic way to generate leads if you are targeting businesses. As your direct mailout may be the first impression a company has of you, you should make it count by partnering with a direct mail fulfilment company that will get it right – first time.
Direct Mail Fulfilment For Charities
Charities rely on awareness to raise funds and spread their message, and every mailout is an opportunity to establish your charity and do good. That’s why finding an expert direct mail fulfilment partner is so important – your fundraising mailouts need to be punctual and professional to encourage donations. Efficiency and Cost cutting is also vital for charities who need to maximise their donation income and minimise their expenditure: after all, the more cost-effective the direct mail campaign is, the more money can be funnelled into important charitable work.
Premium Direct Mail Technology
At ADM, we are continuously investing in our technology to ensure each client has access to world-class direct mail fulfilment solutions. Our plant list includes Sitma high-speed poly wrapping machines, Norpak paper wrapping machines, Buhr envelope enclosing machines and Kirk-Rudy ultra jet variable data inkjet systems. We proudly offer:
Sustainable Direct Mail
Looking for direct mail fulfilment services which go above and beyond? We offer hand fulfilment for those direct mail campaigns that need some extra care and attention. For those looking to pursue an eco-friendlier direct mail campaign, we can also help you reduce your carbon footprint. Our 100% compostable potato starch wrap is the perfect option for businesses searching for sustainable direct mail wrapping. In fact, we were the first UK mailing house to offer entirely compostable magazine wrap in 2018, putting us at the cutting edge of sustainable direct mail innovation. ADM also fulfil naked mailings for those who are distributing simple mailouts, looking to keep costs down, or sustainably reduce the materials they use in the direct mail fulfilment process.
We lead the way with the use of bioplastics (100% compostable potato starch) as an eco-friendly alternative to LDPE poly-wrapping. This option is selected by many of our clients, especially those looking to boost their sustainability credentials. In addition to bioplastic wrap, we are now pleased to offer paper wrapping solutions thanks to our investment in a paper wrapping machine from Mailroom Machines Limited. So, when planning your next direct mail campaign with the ADM team, be sure to explore the variety of sustainable options we offer.
Fulfil Your Direct Mail Goals With ADM
With years of experience working with respected companies, ADM are proud to be one of the most trusted direct mail fulfilment partners in the UK. We’ve developed a reputation for our unparalleled customer service, immense industry knowledge and advanced technological capabilities, allowing us to provide a premium direct mail fulfilment service to each of our clients.
Think ADM would be a good fit for your direct mail needs? Get in touch with the team to see how we can help you deliver your next campaign.
